ROMO STUDIO
2025
Visual Identity
Art Direction
Editorial Design
Developing the visual identity for artist Romo, including branding, art direction, editorial design and digital content. The project also includes a catalogue created using an analogue process of printing and rescanning photographs and artworks to achieve a vintage feel and textured aesthetic.
2020 - 2026
Photography
AI Image - Making
Working with Melbourne-based fashion label Alessandra across graphic design, digital marketing, photography and video. My work includes newsletters, social media content, product photography and behind-the-scenes footage. More recently, I've been creating AI-generated e-commerce and campaign imagery.
2024 - 2025
Art Direction
Editorial Design
A collaborative project created with Vera Mathijssen during our Master's in Visual Design at Elisava, Barcelona. Exploring the funny, unexpected and sometimes confusing ways languages connect, we developed a playful visual identity and a collection of objects and experiences, from a card game and printed matter to interactive installations. A project about celebrating language differences and the things that get lost (or found) in translation.
Festival Design
A project created with Zuzanna Mikolajczak during our Master's in Visual Design at Elisava, Barcelona. Mala Pata is a playful festival concept about playing just for the fun of it, without worrying about winning or losing. From posters and illustrations to signage and maps, we created a visual identity that celebrates having a go, making mistakes and not taking games too seriously. And if you lose? Just mala pata (bad luck)!
2025
Print Production
A 32-page guide I created while working at Elisava’s Print Lab. Inspired by religious imagery and with a bit of humour, it covers everything from preparing files and exporting artwork to printing techniques and common mistakes. Written, designed and printed with the idea of making the printing process a little less confusing and a lot more fun.
2026
Visual Storytelling
A personal photography project exploring memory, family and nostalgia. What began as documenting my grandma's apartment before it was sold became a journey through childhood memories and my early love for photography. T'enyoro means I miss you in Catalan.
2024 - 2026
After almost ten years in Melbourne, I came back to Barcelona and started seeing my hometown like a tourist. I realised how much I'd missed sobremesa, those long meals with endless conversations, drinks and dirty dishes left on the table. I started taking photos of this little mess, and somehow the project ended up being my way of saying goodbye to Barcelona before moving back to Australia.
2015 - 2026
An ongoing collection of self-portraits taken over the years.
VISUAL DESIGN & CREATIVE RESEARCH
Paula is a Barcelona-born creative based in Naarm/Melbourne. With a background in graphic design and a Master’s in Visual Design from Elisava, Barcelona, her practice extends beyond traditional graphic design into art direction, photography and creative production.Her work combines visual storytelling, research and experimentation with analogue and digital processes. She has a particular interest in photographic archives, printed matter and the stories behind images.
Services
Graphic Design
Visual Identity
Art Direction
Editorial Design
Photography
Image Research
Creative Production
AI Image-Making
Contact
paulakatze.design@gmail.com
Instagram @paulakatze